A visitor who wants to book but cannot complete the process easily will simply leave. These five chapters cover everything from the booking button to the confirmation email, hidden revenue you are probably not capturing, and how to keep your site working as your business changes. This section is where interest turns into income.
Section 4 · Chapters 15–20
Hello
Getting
Found
"Your Google Business Profile is often the first thing a potential visitor sees before they ever reach your website. A complete, photo-rich, regularly updated profile is one of the most powerful things you can do for free."
Getting Found
After this section
you will be able to
Use basic SEO without needing a technical background, claim and optimise your Google Business Profile, build a consistent approach to getting and responding to reviews, use social media to drive traffic to your website, make your site accessible to more visitors, and reach international visitors more effectively.
Getting Found
Chapters 15 to 20
Chapter 15
How Google Actually Decides Who to Show
Most operators think SEO is about keywords. It is mostly about relevance, authority, and whether Google trusts you.
Read the guide
Chapter 16
Your Google Business Profile
This single free listing is probably the most underleveraged marketing asset any Irish tourism operator has access to.
Read the guide
Chapter 17
Reviews: The Most Persuasive Words on Your Website
A five-star review from a stranger carries more weight than anything you could write about yourself. Are you collecting them systematically?
Read the guide
Chapter 18
OTAs: Friend, Foe, or Both?
Viator, GetYourGuide, Airbnb Experiences. Using them well means understanding what they cost you beyond the commission.
Read the guide
Chapter 19
Social Media and Where It Actually Fits
Social media is not a booking channel. Understanding what it actually is will save you a lot of wasted time and energy.
Read the guide
Chapter 20
What Fáilte Ireland Can and Cannot Do for Your Website
Discovery.ie and the national tourism infrastructure can send you traffic. But only if your own site is ready to receive it.
Read the guide
Section quick-check
How easy is it to book
your experience right now?
Ch.15
Does each page on your site include the name of your county or region in its title or heading?
Ch.16
Have you claimed and fully completed your Google Business Profile with current photos?
Ch.17
Do you ask every happy guest for a review immediately after the experience?
Ch.18
Does every social media post you publish include a link back to your website?
Ch.19
Do all images on your website have descriptive alt text added?
Ch.20
Is your website copy written in plain, simple English that translates clearly?
Your experience is worth
a website that does it justice.